Story

AFE is a clothing brand that seeks to promote and exemplify gratitude, thankfulness and appreciation in everyday life. Our mission is to provide fashionable yet functional apparel imbued with the spirit of contentment, so that we may help others more deeply connect with their blessings. Through our garments, we want to instil an attitude of recognition for all that we are given, both big and small, natural and supernatural. By appreciating what we have, we can open ourselves up to receiving even greater abundance. Alhamdulillah for Everything – because truly, everything is a blessing!

Alhamdulillah, a phrase used to express gratitude and appreciation for the countless blessings bestowed upon us by Allah. It is a recognition of His magnificence in bestowing these gifts that we often take for granted; from our basic needs being fulfilled to the luxuries we enjoy every day. As human beings, it's important to be mindful and take notice of this immense gift-giving force that surrounds us, for without it, life would surely be much different!

Gratitude is a way of life and no matter what walk of life you come from there’s always something to be grateful for. Our goal at AFE is to unite everyone from different backgrounds, beliefs and cultures. As our motto goes “Alhamdulillah For Everything” which means “Thank God for Everything,” we are constantly practicing praising and showing gratitude to the most high and for everything life has to offer.